What exactly does SEO mean? 

If you’re reading this, there’s a pretty good chance that you’ve heard about SEO and how it can be used to increase your website’s ranking. But what exactly does that mean? SEO (or Search Engine Optimisation) is the process of increasing your visibility on search engines like Google by making sure your website has all the qualities they look for in a high-ranking site. Luckily, we have made an SEO guide for beginners that will help you to be well on your way to climbing up the ranks! So let’s get started! 

Learn Search Engine Optimisation (SEO) basics that will help improve your website ranking.

Why should you care about SEO

Since most internet users start their search on Google, it’s important that businesses use SEO as a way to rank higher in results and be seen by more potential customers. The higher up on the list your site appears, the more visitors will be referred to your page and potentially turn into customers (or clients!). If people can’t find you online, they won’t know about your product or service, plus, good SEO is paramount in generating leads so it’s a good idea for the long term success of your business!

Steps to take to improve your site’s ranking on Google

A lot of business owners view their website as an afterthought. They don’t realize the power that Google has over their businesses. That is why it’s important to take some time to make sure your site ranks well on Google searches. 

1) Optimize your meta title tags with relevant keywords

Your meta title tags are your first impression. They’re what show up in the search engine results page (SERP) when someone searches for your business, and they’re the only text that shows up on Google’s mobile SERP. When you optimize this little snippet of code, you make it easier for people to find your site with their search query – which means more traffic and higher conversion rates, so use this space wisely! 

2) Use long-tail keyword phrases

Which keywords should you be using? Long-tail keyword phrases are the way to go! Long tail keyword phrases are more specific than general terms and have less competition because they’re not as popular. They allow people to find your site more easily, and they also help search engines rank you higher in their results pages. The longer the tail, the better it is for SEO purposes. 

3) Include keywords in headings

Including keywords in your website’s headings is a great way to optimize for search engines. 

The first thing people see when they land on your blog post is the heading. This is where you have a golden opportunity to use keywords that will help you rank higher in search engine results. When search engines crawl your site, they’ll see each keyword used in the heading of your post and rank your content about that topic higher than other sites when someone searches for those words.

4) Use images with captions or descriptions where appropriate

Did you know that by adding images with captions or descriptions to your blog posts, you’re not only making it easier for someone to find the content they are looking for, but also improving your SEO? There are three main reasons why this is beneficial. First, Google displays these types of images within their search results. Second, it increases user engagement. Lastly, it enhances your article’s value proposition.

SEO is a competitive game, but it’s not impossible to rank well. The key to ranking in Google search results is providing the right information for your target audience when they are looking for what you have to offer–information that will help them make an informed decision about their purchase or next step. Follow these SEO guide for beginners and start climbing!

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